Re-design of the Deutsche Hospitality

Deutsche Hospitality asked G-P-U-N-K to set up a hit team for the redesign of their corporate digital communication, including a website offering new services and fresh content with a modern interface rooted in the zeitgeist of the travel business. The task included a careful evolution of their CD/CI, and a new approach to their overall brand appearance, a fresh tone of voice and digital “rules of conduct”. The website's design approach is "mobile first", meaning the new website is capable of adapting ergonomically to new types of usage. For the technical integration, G-P-U-N-K teamed up with its partner, Workmatrix.

Team

Concept & UX Design:
Fabian Hallstein

Design & UI:
Mauricio Franicevich Garcia
Hanna Biarozka
Gianpaolo Tucci
Marcella Grupp

Tone of Voice, Brand repositioning & Copy:
Annika Huellebrand
Annette Serradesanferm

Motiondesign:
Duc-Thuan Bui

Project Management & Beratung:
Markus Dudek
Claudia Franke

Created

2021

Client

Steigenberger Hotels AG

Repositioning of the website

Creation of an experience that reimagines and goes beyond what is expected from a corporate website, with a sleek, ambitious design full of innovations.

Evolution of the CD/C

A careful evolution of Deutsche Hospitality’s CD/CI, and a new approach to general digital brand behaviour. Manifested in a living digital Styleguide.

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UX & UI framework for a rapid, super solid, on point Development

A Clearer and easier user experience and „Mobile First,“design that complys with digital accessibility standards to make the corporate website into a true multi audience hub.

Clear defined Breakpoints

State of the art Iconography

An appealing and welcoming, state of the art career and employee section

The creation of a careers-specific website section, focused to deliver beyond typical recruiting tools while appealing to both job seekers and current team members was key to the new Deutsche Hospitality digital envoirement.