Adidas – Olympic „ADIKAS“

Adidas – Olympic "ADIKAS"

Central to this promotion is the Idea of Building a real „Sportsnation„ and empower all Chinese to do sports, educate themselves in a playful way about sports and become real olympic enthusiasts on their way to the China Olympics.


Ogilvy - Shanghai




Creative Direction, Design, Concept

The Adikas concept

A little presentation movie to give the client a feel of what it’s all about.

The Adikas website

A flash based rich media experience trading-card community. Using a very different approach to navigation and user experience.

The final Adikas

Award movie, showcasing the final „Adikas“ concept.

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