Gunnar Menzel
Through a process of research, concept development & design, I help build thoughtful interactive experiences for digital brands.
Profile
As art director and designer, I have been creating digital products and leading creative teams to connect design, technology & digital storytelling. I believe in technology and interaction as the key differentiator that can turn any product or campaign into a meaningful experience. I am inspired by algorithms, analog synthesizers and vintage vans.
Approach
Fuelled by an obsession of interaction systems, I aim to deliver thoughtful and challenging concepts through a process of research and development. This approach is influenced by a artistic background and an ability to work across multiple platforms, increasing the scope and potential of an idea. The possibilities of creating media through both technology and aesthetics are infinite.
Selected Clients
Adidas, ALLIANZ, Audi, Apple / I-Tunes, Bacardi, Blau.de, BMW, Cortal Consors, Coca-Cola, Coke Zero, Chio Intersnack, Commerzbank, City of Hamburg, Deutsche Bahn , Diet-Coke, Deutsche Telekom, Derbe, EnbW, Fashiontrend, Fanta, GEMA, Gruner und Jahr, Harolds Bags, Lucky Strike, Miele, Mercedes Benz, McDonalds, Mild Seven, Maggi, Neff, Opel, Rhein Main Verkersverbund,Reemtsma, Sony Music Germany, Sprite, Smart, Twinfilm, Tchibo, Universal Music, Volkswagen, Volksfürsorge
Awards
Red Dot, Art Directors Club, Lead Award, One Show, Annual Multimedia Award, Konvergenz Award, New Media Award, IF Com, Mediaspikes, Webby Awards, Automotive Brand Contest, DDP, Jahrbuch der Werbung and the New York Festival.