The telecommunications provider "Blau.de" rebrands itself from a cheapo to a high quality brand. We turned the iconic shape of the sim card into the core of the "Blau.de" brand, communicating the brand values, internationally understood in a single word - "Blau.de". The redesign included the Logo & CI, Packaging, Posters, Website, Banners etc.
We turned the iconic shape of the sim card into the core of the brand.
Even the website was created out of the iconic shape and convayed the „Blau.de“ message of change.