GPUNK

Blau.de – Redesign / Repositioning

Blau.de – Redesign / Repositioning

The telecommunications provider "Blau.de" rebrands itself from a cheapo to a high quality brand. We turned the iconic shape of the sim card into the core of the "Blau.de" brand, communicating the brand values, internationally understood in a single word - "Blau.de". The redesign included the Logo & CI, Packaging, Posters, Website, Banners etc.

Client

Neue Digitale Razorfish

Created

2013

Role

Designer,
Brand Expert

Defining the brand

We turned the iconic shape of the sim card into the core of the brand.

Digital goes with it.

Even the website was created out of the iconic shape and convayed the „Blau.de“ message of change.

Thank you for changing

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Rotherstr. 3

10245 Berlin

+49 151 152 38819

+49 30 74078524

gunnar@gpunk.de

skype: g-p-u-n-k