Central to this promotion is the Idea of Building a real „Sportsnation„ and empower all Chinese to do sports, educate themselves in a playful way about sports and become real olympic enthusiasts on their way to the China Olympics.
Creative Direction, Design, Concept
A little presentation movie to give the client a feel of what it’s all about.
A flash based rich media experience trading-card community. Using a very different approach to navigation and user experience.
Award movie, showcasing the final „Adikas“ concept.