Adidas – Olympic "ADIKAS"
Central to this promotion is the Idea of Building a real „Sportsnation„ and empower all Chinese to do sports, educate themselves in a playful way about sports and become real olympic enthusiasts on their way to the China Olympics.
Role
Creative Direction
Design
Conception
The Adikas concept
A little presentation movie to give the client a feel of what it’s all about.
The Adikas website
A flash based rich media experience trading-card community. Using a very different approach to navigation and user experience.
The final Adikas
Award movie, showcasing the final „Adikas“ concept.
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